Product review and rating has become a popular feature that most successful ecommerce merchants have implemented on their product detail page. The main benefit of this feature is: it assures visitors and customers that this product is not just another banal e-commerce product. People are actually talking about it (both positive and negative) and their thinking is listed here.
People always go to your competitors when your product detail page can't satisfy them by assuring them. Your product detail page is the most important part of the site, as it is the place where your customers decide whether to add the product to the cart or abandon it. Therefore, every effort should be made to assure customers that the products you are offering are really a good deal and value for money.
One of the strongest features on your product detail page is the option to allow customers to express their opinion and experience about the product. A simple one-line comment added by a satisfied customer can assure many other visiting customers of the product purchase.
Here are 5 tips to make your product detail page more efficient by encouraging customers and visitors to write reviews of your products:
Tips 1 - Product detail page layout:
Your product detail page design should be given special emphasis, therefore people always love to visit product detail pages that are visually appealing and well presented. The product detail page should organize the product images, description, pricing, and attribute selection options, etc. in a very orderly manner and in a way that customers can easily find the information. If the design and layout of your product detail page is vivid and attractive, people would love to write something about it. Adding image zoom, image video, and multiple images better illustrates the product and thus gives customers a good view of the product. If a visitor finds an eye-catching รีวิวสินค้าไอที detail page, they are more likely to want to add a few words there.
Tips 2 - Don't complicate the process:
Keep the review and rating feature simple. A complicated process would simply prohibit visitors and customers from adding the reviews. If you want the rating feature to be present along with the review option, please offer a 5-star visual rating that can be graded with the click of the mouse. Offer negative rating options that would give a bold impression to visitors that they are free to rate you how they feel. For review, make email fields optional, as people often don't want their emails to be publicly visible. Offer the option to show or hide the email addresses of published reviews. One topic you should be especially careful with is the CAPTCHA. Spammers can easily break easy CAPTCHA and hard CAPTCHA irritates real reviewers. Choose one that is difficult to break through spam softwares but easy for human users to read.
Tips 3: moderate reviews and rating:
Your e-commerce platform should help you manage the review and rating issued by visitors or customers. You should be able to post / unpublish reviews (even manipulate them if you want), control visibility, control the number of reviews per page, reply to a reviewer, and other conventional review and rating moderation features. If you value what your customers say about your products, you should moderate reviews regularly. Visitors are frustrated to find that their reviews are never published on your website. Send them thank you emails for the reviews and for visiting your website, and in response to the review, write something that not only impresses the reviewers but other visitors as well.
Tips 4 - Also keep the 'Negative Reviews':
If your product detail page is full of praise and praise reviews and all 5 stars, other visitors may doubt the authenticity of those reviews. If customers criticize the products, it is your best opportunity to defend reason and make it known to others. Take the opportunity to confront negative reviews with satisfactory answers and place them among the other reviews.
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