Having a product rating and review feature on your ecommerce site can really improve your business. It is a wonderful sales tool to help buyers make their purchase decision. In recent years, as online shopping has become increasingly popular, more and more online stores are starting to use this type of rating and review system. Reputable online retailers like Amazon have made it an integral part of the online shopping experience. Consumers can get an idea of what to expect by purchasing the product and can read about the experiences others have had with it. This allows consumers to trust both your products and your store.
Most online shoppers browse the web to search for products before buying. In fact, studies have shown that 77% base their decision to make a purchase on product ratings and reviews from other customers. 63% of consumers are more likely to buy a รีวิวสินค้าไอที if there are reviews and 59% value the opinions of real people over those of experts. Online shoppers have become used to reading and writing reviews, as well as basing the quality of a product on user ratings.
There are many benefits to having a product review and rating feature included in your online store. These are only some of them:
You get free word of mouth advertising
Product reviews are user-generated content that is frequently updated to keep search engines crawling your product pages.
User reviews will contain keywords that you may not have optimized for, such as competing brands, which will also help your search engine rankings.
There is a good chance that consumers who write a review on your site will also leave a review on other sites that link to your product page, thus increasing the amount of backlinks to your site.
Consumers are more willing to buy from your store
These reviews will help you determine which products are worth keeping and which ones to get rid of.
So what happens when you receive a bad product review? It turns out that the bad reviews are not as damaging as you might think. Bad reviews are really necessary to maintain the credibility of an online store. An ecommerce site with nothing but good ratings and product reviews will appear less genuine in the eyes of a consumer. A product that has the same amount of good and bad reviews or a majority of good and some bad reviews is very common. If you sell a full line of similar products, your overall product sales should increase even though a particular product with poor reviews receives fewer sales. Bad ratings and reviews will also help reduce the number of returns or complaints, because the people who buy the product should have a good idea of what to expect when they receive it.
The more people take the time to write a product review on your site, the better. It not only shows that your products are popular, but also that a lot of people are shopping from your online store. A good way to get more people to review your products is to ask them after some time has passed from the purchase date. You can try giving them an incentive, such as writing a review for a chance to win a gift, discount, or gift certificate. It's important to keep the product rating and review process as simple as possible, use a star rating system, and add categories for more organized reviews.
No comments:
Post a Comment